One thing small business owners have shared with me is the fact that they understand what I am talking about. That’s really important and exciting to me.  It should be important to you as well.

As a Buffalo internet marketer, I believe in explaining my seo and internet marketing strategy in a way that isn’t just a bunch of seo jargon they don’t understand.

Keep it simple stupid.  No disrepect here, but if you use the KISS moto, you may not always impress the CEO of a company, but Mr. Johnson, who just opened that hardware store, will certainly appreciate it.

Know your audience.  If you are trying to reach small business owners on their level, just be real.

• You don’t have to talk about the analytics, refer to it as the traffic reports.
• Don’t just throw at them that their ROI will increase.  Explain that by investing money in their online marketing, they will get more business.
• Don’t just say you want to optimize their site.  Explain it to them.  Search engine optimization is the process of getting your website ranking high on the search engines, such as Google, Yahoo and Bing.

Make sense?

On the other hand, I have spoken with small business owners who really know their way around seo and internet marketing, which is cool.  In that case, you can put your seo hat on and talk the talk.

Just remember, the whole point of being an internet marketer is to try to help people understand why seo and internet marketing is so important.  Don’t lose them trying to impress yourself.

Many internet marketers had to learn by being thrown into the arena.  In my case, I didn’t have a marketing background at all, I just knew a lot about the industry I work for.  That’s a good place to start.

If you find yourself at a dead end in your career, but know a lot about the field you are currently in, then use your experience and try internet marketing.  Making the transition into internet marketing may not be as far fetched as you may think.

Search engine optimization is one place you can being with.  Learn what seo is all about and then add other aspects of search marketing. I would recommend attending as many webinars as you can.  Many are FREE. Ding Ding Ding. You can simply search on Google for Free Seo Webinars, or Free Internet Marketing Webinars, etc.  If you are able to attend a seminar or workshop, they are very helpful, but pick a good one. I would recommend High Rankings with Jill Whelan.  This will give you a great overview on what seo is all about and its best practices.  You can’t go wrong.

Internet marketing is not for the lazy at heart.  If you think you can make a transition into internet marketing and sit on your tushie eating bon bon’s, then think again.  However, if you have a good work ethic and are ambitious, then I would highly recommend a career as an internet marketer.

Take Care All!