Everything you do online to optimize your website, social media sites, blogs, press releases and more, revolve around keywords.  It’s all about the keywords people.

If you develop a sound keyword strategy, through keyword research and competitive analysis and then take those keywords to develop a sound internet marketing strategy, you can’t go wrong.

Google and Bing are using Twitter and Facebook to influence the natural search results, which means, now more than ever, everyone needs to think about the keywords they use when they post.

So, what is the easiest way to develop a keyword strategy?  Here is just a quick checklist that may help you.

1. Develop a list of keywords. This is accomplished in a number of ways, such as having a brainstorming session, doing competitive analysis, using Google’s keyword tool and more.
2. Each page on your website should be optimized with unique keyword rich content and tagged appropriately.  These keywords should be directly related to the research you did in step #1. Please note, do not stuff your pages full of keywords just for keyword sake.  This is frowned upon by Google and could get you banned.
3. Take your list of keywords and create an excel spreadsheet.  Simply put the keyword in one column and then the landing page in another.  This will help to keep things streamlined and organized.
4. When posting on facebook and twitter, or when blogging, use those keywords and link where applicable to the appropriate landing page.

Keyword research can be time consuming, however, if you take the time and do things the right way, the reward will be a strong web presence.  Just remember, Rome wasn’t built in a day.

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This is a very important question!  Competitive analysis is another important component of search engine optimization (SEO) and search engine marketing (SEM). Understanding what your competition is doing on the web can put all the pieces of the puzzle together and can help you dominate in your niche market.

Why are your competitors ahead of you in the search marketing game?  They simply could have properly researched their keywords, or maybe they are blogging like crazy.  Are they submitting press releases and taking part in social media marketing? These are important questions to ask.

Fuel the Web can take a look at what your competition is doing right and can beat them at their own game. We can also check what they are doing wrong and capitalize on their mistakes.

We all want to get ahead in today’s failing economy.  In order to do so, you just need to focus on what is working and rethink your strategy.  We can help you with that.

Don’t just keep putting money in a strategy that’s not working.  You should try new and different avenues, but if it’s not working, then that strategy isn’t the right one.  Start today by doing a competitive analysis and you will have a better idea of where you should focus your efforts in the future.

If you need assistance, Fuel the Web can help you.