Buffalo SEO Company Shares the SEO Basics
In the martial arts we learn the importance of the basics. You must have a strong foundation and continue to go back and work on that foundation. The same goes for search engine optimization.
So, what are the SEO basics?
SEO basics include keyword research, analyzing your competition, writing good content, tagging your site, link building and reviewing your analytics.
Keyword Research – An important part of search engine optimization is keyword research. You can use Google’s keyword tool and others on the web to determine the words people are typing into the search engines for your particular products or services.
Analyzing Your Competition – Competitive analysis is another investigative part of search engine optimization. Check out your competitors’ websites and compare their rankings to yours and review their keywords and placement on the search engines. You can then put together a game plan with the keyword research you have done and take advantage of their weaknesses.
Good content. Good content doesn’t mean you stuff your pages full of keyword phrases. You need to write for your audience in a way that makes sense and draws them in. Once you have written what you feel is good content, go back and tweak it. Add keywords where appropriate or simply rearrange a sentence here or there.
Custom Website Tagging. In addition to adding good content to your website, you need to pay attention to your title, description and keyword tags throughout your website. Although people argue that you only need to focus on the title tag, I feel you should focus on all of them. Just do it right to begin with.
Link Building – There are so many ways to build links: press releases, blog posts, social media, bookmarking and more. A great way to start is to create a blog. Not just to have one, but a blog you will be interested in contributing to. From there you can link to your website, social media sites and other blogs. WordPress is great and you can link to and will get links from other bloggers.
Website Analytics – Website analytics is a tracking system that collects data from visitors to your website. This data will help you learn more about where your visitors come from, what keywords they are really using to find you, what pages did they visit, how long did they stay and whether they converted into a sale or lead.
In the meantime, have fun with it. In the end, your hard work will pay off.
Have a wonderful day.