A blog is a place you can go to share your thoughts, teach others how to do things, and even rant about your latest pet peeve.  The hope is that people will find your blog interesting and bookmark it or pass it on by tweeting it, etc.

Here are the steps I usually take when writing a blog.

1.  Write from your gut.  When you start writing a blog, just write how you feel. Put down what your thinking. Don’t worry about perfection at this point, this is meant to be a rough draft.

2. Review your post.  Once you have your rough draft, go through the blog and clean it up and add keywords where appropriate.  Example… I have a Buffalo SEO Company.  My goal is to capture the attention of people who may be looking for my services. So I want to try to incorporate that keyword into various blog posts I write.

3. Link your keywords. Once you have incorporated the keywords into your blog, you want to link them to the page on your website the deals with your focus.  Example, if I am referring to my Buffalo SEO Company, I will link this to my SEO page, which focuses on how our company can help with SEO services.  My advice, however, is to be consistent.  If you start linking a specific keyword to one page, don’t then start linking that same keyword to a different page.  This could make things confusing for the search engines and could effect your rankings.

4. Tags and Categories. You are going to want to post your tags and select your categories.  Choose the category that reflects the overall feel of the blog post.  Example, this post is not only about learning how to post a blog, but I also reference my Buffalo SEO Company.  So, my categories will be both Buffalo SEO Company and Blogging Tips.  Tags should reflect those keywords that you believe are important.  I will choose buffalo seo company, posting a blog, blogging tips, writing a blog, etc.  These keywords can be found in the content of this blog post.

Finally, once you publish your blog, spread the news.  Share your blog post on Twitter, Facebook and LinkedIn for starters.  I’ll get to bookmarking another time.

Blogging is fun.  It allows you to share your knowledge, emotions, experiences and more with others.  Oh…and did I mention that WordPress is FREE!

Have a wonderful 4th of July everyone.  Be safe and have fun.