I’m sorry for the tease, but now that I’ve got your attention, let me explain.

The point of this heading is simply to get your attention. That is exactly what you want to do for your business and a good internet marketing company will help you get your message out there.

If I was looking for baked goods and ran across “Free King Size Chocolate Chip Cookie  Yummy”, you can be sure I would click on it.  That’s the 1st step.

Now that you’ve got them on your site, don’t lose them! They clicked on the link because they want a free king size cookie.  Don’t make it impossible for them to qualify to get it.

I’m not saying lose money on the deal, but make the draw something that is within reason.  Keep it simple. A good internet marketing company will not only help you get the traffic you want, but they will also work with you to help you make sure the deal is sweet, too.

Once they land on your page, make the offer clear. Example: “With every order of $30 or more, you will get one of our King Size Chocolate Chip Smiley Face Cookies, Free”.

Woo Hoo!  Dude, I’m there.  I want that cookie!  Where do I order? Can I order more King Size Chocolate Chip Smiley Face Cookies?  Do you have smaller smiley face cookies? Yes, of course (the answer should be).

Your landing page should have good content for search engine optimization, as well as a great photo and video.  Also important, make it easy for them to place an order. The goal is to ultimately sell those King Size Chocolate Chip Smiley Face Cookies!

I have so many ideas to sell these cookies, but unfortunately, I’m on chocolate chip overload. It’s only 9 a.m., but I have a hankerin’ for chocolate chip cookies.  Want one?

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Over the years I have been approached by many companies who, in one way or another, claim to be the “Magic Fairy”.  They claim if you come on board with them, they will guarantee you number one organic placement for a specific keyword in Google.

Really?  My reply is usually, “No thanks, but feel free to tell the Magic Fairy to pay me a visit when she has a chance.”

I cannot stress enough that SEO is not a magic trick.  You know that, right?  The Magic Fairy is not going to suddenly make your SEO world perfect and move your listing to the top of Google.

Often times a salesman will take it a step further and stress that they are different than other companies, which is fine. I’m here to tell you that anyone who comes to you and guarantees organic rankings is just blowing smoke up your rear-end.

So, what are a couple of things to watch out for?

• Unreasonable pressure. Anyone who pressures you to give them an answer or the deal will not be there in the morning is full of bologna.  If the deal is there today, then it will be there tomorrow.  If for some reason it’s not, then they are not the company for you. Their deadline isn’t your deadline.
• Misleading traffic reports.  Ask them to provide you with proof of their success.  This can be in the form of how their rankings have increased other clients sales/leads.  I would caution that if they only provide you with the number of visitors, this can be misleading.  Example, say they give you stats that say when they started with Company X, they were getting 1,000 visitors a month and now they are getting 3,000.  That’s great, but where are they coming from and are they staying or bouncing off right away. There is much more to it than that.

Bottom line, follow your gut.  If it sounds too good to be true it usually is.  If you are uncertain, err on the side of caution and wait.  You’ve worked hard for your money.  Waiting a couple of days and doing a little research is well worth it.

Remember..there is no SEO Magic Fairy.