Many people in the Buffalo community are just learning the jargon surrounding internet marketing. I’m sure this is the case in other cities as well. I am often asked, “what exactly is an internet marketing specialist?” Well I’m here to help you understand the difference between someone who claims to be one and someone who actually is an internet marketing specialist.
I have attended meetings as both an observer and internet marketing consultant and I can tell you that there are some companies out there that are so full of bologna, they should own a deli. As soon as I start asking questions, it is unbelievable how quiet a room can get. It’s pretty cool actually.
A true internet marketing specialist will sit down with you to discuss what your current game plan is and will discuss what is and is not working. They will discuss with you the traffic reports (analytics) connected with your website, online phone book traffic, and other directories you may pay to be listed with. Please note, analytics is the key to knowing whether a marketing strategy is or is not working. If your present internet marketing company isn’t sharing that information with you, I would question them and get your traffic reports as soon as possible.
Finally, after analyzing all the data, doing some competitive research and listening to your needs, the internet marketing company or person you have selected will sit down with you and discuss your options.
As a Buffalo SEO and internet marketing specialist, I believe 100% in being honest with my clients. I explain to my clients that search engine optimization (“SEO”) is a process which takes some time. Search marketing includes blogging, social media, press releases, SEO, PPC and more. An good internet marketing specialist will help you understand these various avenues and help you develop a presence in each or a portion depending on your needs.
A few red flags to look for:
1. If a company is trying to convince you to begin a pay per click (“PPC”) campaign, but not willing or unable to provide you with the keyword research surrounding the keywords they are recommending.
2. If the company doesn’t explain to you what the pros and cons of content marketing are. Content marketing places your ads on various websites across the web and the cost can ad up quickly. Often times, the clicks result in people bouncing off immediately, which isn’t going to help you. It may not be in your best interest to use content marketing.
3. If a company is trying to get you to list in their directory, but is either unwilling or unable to provide you with the traffic reports and various information related to the importance of that page or category.
4. If a company says to you that they can get you ranked number 1 in the organic listings on various search engines. Don’t buy into it. It takes time and effort to increase your rankings across the web. There is no guarantee you will be number 1.
Hope this helps some of you who are interested in learning what an internet marketing specialist is and how we can help you.
