Update.  Since my last blog (June 27, 2009), I checked to see how we were doing for buffalo seo company.

We moved up a spot to #9 in Google and we are listed 1 and 2 for buffalo seo company in the locat results.

This is fun.  I’ll check back in a few days to see if this post has fueled any movement.

Fuel the Web – Buffalo SEO Company – Fueling business on the web one site at a time.

Well simply, the answer is yes and no.

Fresh content is critical to your long-term life on the search engines.  However, if you just fill your pages with content and don’t take the time to properly research your keywords and optimize your pages, then you could be wasting  your time.

In checking out the various search engines, I obviously don’t know the algorithms and wouldn’t know what to do with them if I did.  I do know, however, Google likes when you do the right thing.  Meaning keyword specific pages, good links, good site structure, etc.  Google also loves blogs, which means they loves fresh content.  ding ding ding.

Yahoo seems to love fresh content, as well. Some tests I have done showed a significant jump in my rankings. Anytime I was on the move and made significant content changes or added new pages, it got Yahoo’s attention and thus affected my rankings.

Now with Bing, well it’s too early to tell, but my initial reaction is that they put a lot of weight on the url.  I’m not saying it’s exactly that because I simply don’t know, but many of the tests I have done gave a ton of weight to companies with one of the keywords in their url.

I’m certain that Bing, as well as the other search engines are hungry to be fed, so feed them. If you don’t have the time or manpower to continue to add to your website, then a blog is your answer.  Add content as often as you can. Twitter is also a simple way to tell the world what’s up and link it back to your blog, thus creating traffic and links.

Listen, I understand as well as anyone how tough it is to find time for anything nowadays. I work full time, am a wife, mother of 3 active children and am trying to get a new business off the ground.  It’s not always easy to find the time to get your website the way you want it, but a blog can really make a difference. So once you get your site up and running, I would focus my attention on my blog.

Let’s do a content test for the fun of it.  Our blog is currently listed 10th on Google under buffalo seo company.  Once I publish this blog, over time, I will go back and check it out to see if I was able to get it to move.  It’s not magic people it won’t happen immediately and may not happen at all, but let’s see.  I’ll let you know in my next blog how we did and how long it took to increase our results (if I was able to do so).

Fuel the Web – Buffalo SEO Company – Fueling business on the web one site at a time.

With so much competition on the web, many people wonder how they can compete on the web. I’m here to tell you, you can make a difference.

We have missed the point of what this country is all about.  With hard work, you can make a difference.  Even if it’s just one little babystep at a time. If you sit back and hope that the magic fairy is going to catapult you ahead of the competition, well then I certainly hope you are a patient person.

I’m here to tell you that you can make an impact on the web and can compete with big companies.

Let me share a story with you.  I began jogging a couple years ago and could hardly breathe.  I thought I was in decent shape, but I could barely get around the block without gasping for air.  After a couple of months, I was able to get myself up to about 3 miles.  Pretty cool.  Well, I then started having knee problems and had to stop jogging.  Instead of grabbing a bag potato chips (which actually sounds pretty good), I decided to start riding a bike, which I enjoy pain free and continue to see the benefits.

There is a point.  Search marketing follows the same concept.  When you start off, often times, your website is out of shape.  As time goes on you see steady improvements.  Some times along the way, you may hit a road block or plateu. When that happens, it’s time to look for other options.

Many people are looking for instant gratification. I am a getter done kind of person and learned that putting the right pieces of the puzzle together can pay off.  Here’s what I suggest:

1.  Ask an experienced search marketer to look at your website.  They will be able to tell you what areas you should focus on (i.e. tagging, keyword placement, etc.). If you don’t have a website yet, I would suggest you find a web design company that also understands search engine optimization.

2.  Start blogging.  You can make an impact relatively quickly. I would suggest you just be yourself.

3.  Start participating in the social media arena. Start a Twitter, Facebook and LinkedIn account to begin with.

If it sounds like a lot of work, well, it is.  For seo people like me, however, it’s exciting to watch your hard work make a difference for the people who have hired you to help them.  The biggest impact comes when people get involved in their own business and don’t expect an outside company to do everything for them.  A hands-on approach is important.

If you are focused and make steady changes or additions to your seo and search marketing strategy, you can always make a difference and an impact for your business.  You can compete with big business.

If you have questions or need help along the way, just ask.  I am happy to help.