Link building is an important part of search engine optimization.  Why?

Think of it like this. When the spiders start crawling your site, they say ”what’s in it for me”?  Similar to when you go shopping at a store.  You look for what you like or what compliments you and if you find something, then you look for more.  If you don’t find anything, well, then you leave.

The links to and from your site should be keyword specific and reflect the content of your pages. The more relevant your content is, the more weight the search engines will give it.  The spiders want to be fed.  Feed them!

What is the best way to build links?  The best way to get links to your site is the natural way.  This is done by attracting people through good content.  Writing articles and submitting them across the web, linking from social media sites and simply blogging your pants off are some great ways to build links.

If other websites like your content, they will link to you.  How awesome is that!  It’s like making a friend.  You have something in common and you just connect. BFF.

So what are you waiting for?  Start writing and submitting content on the web.  If you feed them, they will come.